I wonder how much Volvo, Diet Pepsi and Gardenburger paid the makers of the movie Twilight for the promotions contained in the movie.

True, Volvo was written right into the novel, but there is no mention of Diet Pepsi or Gardenburger in the text.

It’s kinda funny that Bella’s a vegetarian in the movie, while Edward considers himself “vegetarian” too. I don’t think that Stephanie Meyer or Catherine Hardwicke realized the phenomenal impact that Twilight would have on people of all ages. I sure hope that they charged Volvo, Diet Pepsi and Gardenburger an appropriate bundle!